Pure Active - Anti-ageing, regenerating and lifting face serum.
 
Remember retinol? Also called provitamin A, this substance has been widely used since the 1980s in anti-ageing cosmetic formulas to combat skin ageing and stimulate collagen synthesis. Its lifting and anti-wrinkle power is truly impressive. The problem, however, is that the retinol commonly used in anti-age cosmetics is photosensitising and highly irritating.
 
Phytoretinol stems from the desire to come up with a pure active ingredient with all the advantages of classic retinol but without the disadvantages, offering a completely natural alternative with high skin tolerability. So here it is: Phytoretinol, the natural alternative to retinol!
 
Phytoretinol is a pure anti-ageing active that promotes cell renewal and collagen synthesis. This naturally derived extract acts gently on the skin and mimics the same powerful beneficial actions as Vitamin A, combating expression lines, regenerating cells and delivering a powerful lifting effect. 
 
Day after day, you’ll notice the benefits Phytoretinol brings to your skin. This is an effective anti-ageing treatment, with permanent results over time. 
 
Our pure Actives are not photosensitising! You can use Pytoretinol morning and evening, even in the summer!